Social Media Marketing
Keeping social media marketing consistent.
Managing social media for your business
If the thought of navigating your way through social media for your business sends you into a cold sweat; or getting your brand seen and heard feels similar to looking for a needle in a haystack, then Pocket Marketing can take the virtual pain away.
We can determine the best social media strategy to adopt for your business, delving into which social media platforms are best for your business. We will create copy that speaks to your customers at the right time along the buyer’s journey and team this up with correctly formatted creatives.
Whether it’s the one-off creation of your social channels, or ongoing regular post planning and management, Pocket Marketing can seamlessly pull your social media marketing plan together. You’ll get your social media in front of the right people, work on building brand awareness and have a consistent approach to your content.
BENEFITS
Free up time in your business
Having someone manage your social media marketing leaves you more time to focus on the day-to-day management of your business.
Consistent and planned content
You’ll no longer be left scrambling to create content or wondering which is the best design to use.
Confidence in your brand and message
Social media pages are like your shop front; management of your social media ensures your always building brand awareness and educating customers.
Working with me
Getting together with your business and discussing current social media marketing practices is always the first step. It provides an opportunity to learn more about your business and understand goals and plans for the future. This may mean the development of a targeted social media marketing strategy, or your business may be ready to start planning out your social media marketing requirements right away.
Once we determine the best starting point, we’ll begin planning your content based on objectives and your target audience, and we’ll work through the best platforms to post on and the content format to go with it.
We’ll dive into Canva and work with you to design branded templates that capture your business; what it does, what it stands for and what you can do to help customers. We’ll plan out the content and designs, get your approval and schedule it on the appropriate channels, days and times.
What’s included in your social media marketing package
When it comes to social media, we recognise that not all businesses operate the same way! That’s why we tailor our social media packages to suit each individual business.
Below are some of the elements included which can be modified to suit:
A one-hour initial planning session to understand the purpose and audience for each social media channel and discuss what the content themes will be
Weekly content posted across social media channels that meet your business objectives best - Facebook, Instagram, LinkedIn, TikTok
Content creation based on your business goals, plans and target audience
Consideration of the buyer’s journey and creating content based on the stage to be targeted
Formatted images and template designs in Canva (static images)
Basic video and Reel creation (using stock from Canva)
Document designed if required (i.e. for use on LinkedIn)
Boost Ad Management
Community management (replying to messages and comments)
Set-up of Business Meta Suite
Additional help and advice on Facebook Ads Management (excludes ad set-up and advertising budget)
Your social media pages are like your shop front. If they aren’t up-to-date and consistent, customers go elsewhere.
FAQs
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Have a dedicated resource committed to making your social media posts relevant, targeted, and on brand.
Being online is a give-in. Customers will research and validate your business two ways: 1. Through your website. 2. Your social media output. If you can’t keep up with your content you risk competitors getting your customers.
Having consistent content and messages grows the ‘know, like, trust factor’ and keeps you top of mind with customers.
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Business owners who understand the importance of consistent marketing across social media channels but are time-poor.
EVERYONE! All businesses should have a social media strategy in place that works towards growing their brand.
If your organisation has identified Facebook Ads as a marketing tactic you should be using then your social channels need regular content.
When in-house resources are swamped and you want to ‘set and forget’ your social media marketing.
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Today it’s expected by most age groups that you’ll have some sort of social media presence. You might think social media is only for a certain age, but that myth is being constantly busted. As time goes on, being active on social media for your business will be like having a phone number - it’s another way of making contact.
Remember, it’s about being accessible. The days of having a listing in the yellow pages are long gone. Now, your social media are one of the ways people will find you - so it’s absolutely necessary that you’re there!
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The answer to this really depends on your business. The best way to determine this is by investing in a marketing strategy. This will uncover if your customers are likely to be on the Meta platforms and engage with paid ads.
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Real images of you and your brand will ALWAYS perform better than stock images. If you can invest in some brand photography this will perform much better on social media posts than images taken from a generic image bank.
While video content doesn’t appeal to everyone, some video content is highly recommended. Getting a handful of short videos to use on social media is recommended. We can also discuss how to get ongoing video content for use in things such as Reels.
Social media marketing packages and pricing
Basic packages start from $450 per month
If you’re finding social media is taking up too much of your time, Pocket Marketing is here to help get you off the social media marketing treadmill. We offer an easy solution to free up your time. We ensure your channels are on-brand, creative, engaging, and driving awareness and leads for your business.
Basic packages include:
One-hour meeting each month to update you on progress, discuss best practices, brainstorm content ideas and get updates on your business that can be incorporated into the content
Management of one social media account
2 x posts per week across any two of the best-identified platforms (static posts)
Creation of static posts to go with content
Content scheduling
Community Management
Additional packages can be created based on your requirements. This can include several weekly posts and the required content format and across any number of social media platforms including Facebook, Instagram, LinkedIn company pages, TikTok (i.e. static images, videos, Reels, and documents).
Testimonial
I have enjoyed working with Maria to market a new event, Tell Me Tauranga/Kōrerohia Mai. Her social media posts are creative, on-point and well-timed. She's a keen strategist and I will gladly use Pocket Marketing for future needs.
- Dawn Picken -
Additional services
Marketing strategy
Never underestimate the part a solid and well-planned marketing strategy can make. We look at the overall picture of your business, your sales strategy and how marketing efforts can align with this to drive sales. This includes market research to provide an overview of your current position - where you are, where you want to go and how you’ll get there.
Marketing planning
Taking your marketing strategy, we’ll map and plan out the key marketing areas to focus campaigns around. The prior work done within the marketing strategy ensures we’re targeting the right customer segments, using the right messaging, and being seen on the right channels and platforms.
Small business marketing consulting
A small business marketing consultant provides more flexible options for business owners. When you contact Pocket Marketing for marketing consulting services, you’ll get access with day-to-day marketing tasks.